Top SEM Firm Mistakes

Andy Beal wrote a blog post he named The Top 10 Business Mistakes Search Marketing Firms Make. The first mistake SEM firms make, according to Andy, is that they create a “set up fee” that is often not affordable for many companies, instead, he said, charge a set monthly fee with a X month commitment. The second mistake is “offering too many service options,” basically keep it simple. The third mistake is not building your SEM firm to scale beyond 5 to 10 employees, Andy gives some clues on how to make scalability happen. The fourth mistake is a mistake many businesses make, make sure to service your existing clients as good as you would your new clients. The remaining six mistakes can be read at Andy’s blog.