Anyone running a search marketing campaign and not taking advantage of the wealth of analytics tools available to track and measure results is literally driving blind, writes Shari Thurow in today’s SearchDay article, Multichannel Metrics: Managing the Sea of Data. What to measure? How to best use the data without getting overwhelmed with numbers? Read on.
The Importance of Measurement to Successful SEM
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreGoogle wants travelers to book hotels without leaving Search
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
SEO pricing: how much does SEO cost? (September 2026 Analysis)
How much does SEO cost? Compare SEO pricing, see what $500–$10,000 a month should buy, uncover hidden costs and calculate your break-even point.