The Wall Street Journal ran an article named Once-Wary Industry Giants Embrace Internet Advertising yesterday. It discusses the recent shift in large retailer ad budgets towards online ads. For example, Pepsi-Cola is expecting its online spend to increase to between “5% and 10% of the overall ad budget in 2006, from 1% five years ago.” Also Anheuser-Busch is expecting its ad spend for online advertising to double in 2006, to account for 5% of the overall advertising budget. Business Week is running an article calling out the same theme, “Rise Of The Lowly Search Ad.” The Business Week article shows some of the more unique ways of using keywords to reach potential consumers.
Search Ads Getting More Attention From Big Advertisers
Want SEW higher in your Google results?Add as a preferred source
More in PPC
View moreGoogle tests new design for ads at bottom of AI Mode responses
Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white background and black border.
Google Ads PMax adds option to send users to Google Business Profile
Google Ads has added a PMax setup option that can send users to a Google-hosted Business Profile experience instead of the advertiser’s website, spotted by Thomas Eccel.
Bing tests light blue bubbles for sitelinks on desktop
Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change recently made to its ‘People also ask’ questions.