No, it’s not search. No, Google’s not connected or even rumored to be
involved with this company. But
See
Spot Run from BusinessWeek caught my eye. It’s about a start-up company
called Spot Runner that does quality
local TV commercials for small businesses. Pick your industry, do a quick cheap
modification to a commercial template, then run your ad on cable stations in
your local area. The story felt a lot like how small businesses initially got
into paid search through programs from Overture/Yahoo and Google. Now that
Google’s doing
radio ads, this model feels a lot like how it or other search players might
go into video and TV ads.
The Future Of AdWords For TV?
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