MSN AdCenter Offering an Open Sign Up For Advertisers
The MSN AdCenter team announced they are offering a brief open sign up period for potential advertisers to get an AdCenter pilot account without having to wait for a formal invite or the larger release in June. The open sign up period lasts for only three hours beginning at 9am PST on Monday March 6, and people will be able to signup and begin creating campaigns right away.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.