MSN’s new contextual ad program now has a name, ContentAds, and a launch date
of 2006.
The name and launch date were revealed in the description of the "Introducing
AdCenter" session at Microsoft’s upcoming Mix06
conference.
MSN wouldn’t reconfirm the name and date, providing only this statement:
We recognize the strategic importance of syndication and contextual
advertising.
For more details, see my extended write-up at
JenSense.
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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