Elinor Mills at News.com reports that Yahoo is once again testing a new home page user interface for Yahoo.com. She quotes a Yahoo spokesperson as saying:
This is testing we are doing for the Yahoo home page (www.yahoo.com) as part of our ongoing efforts to gain consumer insight and feedback during the product enhancement process
You can view a screen capture of the new interface at flickr.
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.