I’ve written before that Search Engine Watch doesn’t focus on contextual
advertising because it’s not search. Having said this, with two major search
engines pushing contextual products toward search advertisers, we do some
limited coverage. Plus, sometimes contextual issues can overlap into search.
We’re going to be doing a bit more coverage out on the blog now thanks to our
new contextual ads correspondent, Jennifer Slegg. Many of our readers probably
recognize Jen’s name, as she publishes the excellent
JenSense blog that we’ve pointed at from time
to time.
Many others know Jen through her long-time work as Jenstar moderating the
Google AdSense forum at
WebmasterWorld. She also does the same for the
Google
AdSense forum at our own Search Engine Watch Forums plus moderates in the
Yahoo
Publisher Network and
Contextual
Ads & Alternatives sections, as well.
Expect to see Jen posting items that are especially of interest from the
contextual world here, giving you a summary and pointing back to JenSense for
those seeking a deeper drilldown. Welcome aboard, Jen!