The highlight of this issue is the Matt Cutts authored article on how Google crawls content and ranks results, with a very nice explanation of how an inverted index works. For some librarians and many readers of this blog, it will be familiar material. Neverthless, when Mr. Cutts writes, it’s always a great read and in this case an excellent review.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use generative engine optimization. Others…
