Yahoo
Testing Pay Per Call has member Webvisitor reporting that Ingenio is telling
him that Yahoo is testing the company’s pay-per-call solution. Ingenio already
provides AOL pay-per-call listings, as covered more in A Closer
Look at Pay-per-Call Search Marketing from SearchDay earlier this year.
Yahoo launched
pay-per-call in the UK in August.
Postscript:
Greg Sterling, Johnathan Thaw over at Bloomberg tell me (no story I can link
to, sorry) and this news item
all have Yahoo confirming the test on its side of things.
The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is appealing the judgment, which could be worth billions of dollars.
Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network.
A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel's brand name.
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