The Ask Jeeves Sponsored Listings program that Danny wrote about earlier this month has now formally opened to any advertiser, rather than just existing Ask Jeeves advertisers. You’ll find the program here.
Ask Jeeves Sponsored Listings Program Formally Opens
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View moreGoogle AdWords Incorporates Focused Bid Automation and Bulk Editing
Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers.
Google AdWords to Universally Apply Close Variant Keyword Matching
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see.
FTC Workshop ‘Blurred Lines: Advertising or Content?’ to Examine Native Ads
The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of native advertising and sponsored content. Viewers can tune in live online.