Debating between putting your money into search, or email, or banners (or anything, for that matter). Jeanne Jennings in
Search, Banners, E-Mail: A Tale of Two
Marketing Plans at ClickZ looks at how understanding your reasonable cost per order is important when comparing advertising options and determining the right mix.
Search? Email? Banners? Get A Common Metric To Balance Right
More in SEO
View moreIs Your Content Working Better for Someone Else?
Sites which scrape and copy content from the others are often able to outrank the original source and damage their search rankings. In this post, I'll look at some examples of this issue and what can be done about it.
Is SEO Dead? NOOOOOOO!
Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now.
The Ultimate Entrepreneur’s SEO Checklist for 2014
How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers.