Snap, the relatively new search engine from Idealab, wants to display your logo in search results. Today’s SearchDay article, Enhancing Your Image with Snap.com, explains how.
Snap is a relatively low-traffic web site at this point, but it offers a number of unique features you won’t find elsewhere, including cool refinement tools for searchers, and a number of payment options for advertisers. The company also offers unprecedented transparency, showing you exactly what searchers are looking for, where they’re clicking and how much money the company makes when they do. It’s an interesting approach that has real potential for catching on. Snap’s parent is Idealab, the company that launched an unusual and controversial service back in the mid 1990s that evolved into search advertising powerhouse Overture.