Looking At Become.com

Who’s Shopping? Who’s Researching? has ClickZ executive editor Rebecca Lieb coming away impressed
with the research versus shop search options that new shopping search engine Become.com plans to roll out. But as an “elephant” of a feature, it’s something that the bigger
search engines could also do, given that they do have “pure play” shopping search engines of their own. The article has some more details on Become, including the use of human
editors to select sites with reviews. Consumer Reports content is mentioned being crawled — Yahoo Shopping has long
offered some of this content as well. Our own look at Become and how it is shaping up against other shopping
search engines is in the works, so stay tuned.