Summaries from SES Day Three sessions are now available. Thanks to Barry and Benjamin for all of their hard work.
+ Search Convergence
+ Local Search Marketing Tactics
+ Brand Summit: Life After Geico – Google
+ Measuring Offline Sales & Conversions
Choose relevant keywords, make product listings easier to evaluate and work out why shoppers aren't finding or buying your products.
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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