Barry Schwartz (aka Rustybrick) and Benjamin Pfeiffer (aka Phoenix) are continuing to post comprehensive summaries from various SES sessions. Here are the links (via the SEW Forums) to summaries from Tuesday’s sessions.
+ Jerry Yang’s Keynote/”Fireside Chat” with Danny Sullivan
+ What is Spam?
+ Perfecting Paid Listings
+ Indexing Summit
+ News & Webfeed Search
Choose relevant keywords, make product listings easier to evaluate and work out why shoppers aren't finding or buying your products.
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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