So Long Overture, Hello Yahoo! Search Marketing Solutions

A bit of re-branding news to begin the month of March. The Overture brand is no more. All of Overture’s and Yahoo’s marketing services will now use the name: Yahoo! Search Marketing Solutions. Details in this news release.

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Advanced PPC Optimization Tips for adCenter: Negative Keywords

Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords. Here’s a guide to help make sure you aren’t limiting the volume of your impressions and clicks.