We mentioned a few weeks ago that the Yahoo Toolbar would be available with downloads of the Adobe Acrobat Reader. About three weeks ago, Yahoo announced a co-branded version of their toolbar with library database provider, OCLC.
Today, another co-branded toolbar is available from Yahoo and partner, InterContinental Hotels. Members of Intercontinental’s Priority Club Rewards program can download and use the toolbar to not only access Yahoo services but also manage their PCR account.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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