Google Blog Search has ceased to exist as an independent entity and has instead become a search option in Google News, reports say.
Indeed, Google’s Blog Search homepage now redirects to the Google homepage. German SEO site SEO-united.de was one of the first to report the news on its blog.
Google users who want to search for content from blogs must now visit Google News, enter a search query, click on Search Tools, and change “All news” to “Blogs” in the drop-down menu.
Google did not respond to a request for comment.
The move comes on the heels of Google’s decision to stop showing authorship in search results.
In an August 28 Google+ post, webmaster trends analyst John Mueller said Google tests showed removing authorship did not generally appear to reduce site traffic or increase ad clicks.
Google’s authorship support page says, “Authorship markup is no longer supported in Web search,” and encourages webmasters to look into rich snippets to improve their search results.