Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video, content marketing, and much more.
Here’s a roundup of live blogging and coverage of SES New York 2013.
Day 1
- #SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV – ClickZ
- The Future Of Television: Exploring Marketing Opportunities with Social TV & Second Screen Apps at #SESNY – aimClear Blog
- What content marketers need to know about Social TV: Keynote insights at #SESNY – Brafton
- SEO Diagnostics: Urgent & Preventive Care – Search Engine Watch
- Building the B2B Social Media Machine with Adriel Sanchez and Jasmine Sandler at #SESNY – TopRank Online Marketing Blog
- Building the B2B Social Media Machine: Tactical Advice & Insight From #SESNY – aimclear Blog
- How your content writers fuel your B2B social media results – #SESNY – Brafton
- How A Killer Content Strategy Builds Quality Links, Au Naturale! #SESNY Tips – aimClear Blog
- Why content marketing is the only link building that counts – #SESNY – Brafton
- Selling SEO to the C-Suite – Search Engine Watch
- Landing Page Optimization at SESNY – Content Scientists
- Mobile Marketing: Connecting With Your Audience on the Move – Search Engine Watch
- Mobile Marketing Tips from Google, ESPN & Medialets: Connect with Your Audience on the Go – TopRank Online Marketing Blog
- A to Z Tips for Improved B2B Digital Marketing ROI #SESNY – TopRank Online Marketing Blog
- Everything you need to know about Bing search and PPC – #SESNY – Brafton
- 15 Things You Must Know After Day 1 of SES NYC – Bing Ads Blog
Day 2
- Optimizing Second Screen Engagement: Lessons for Brands From Twitter – Search Engine Watch
- Twitter: The undeniable second screen that sparks brand engagement – #SESNY – Brafton
- Real-Time Marketing Tips from Twitter’s Joel Lunenfeld at #SESNY – TopRank Online Marketing Blog
- Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign – Search Engine Watch
- Crafting Your Online Marketing Campaign: Insider Tips & Tricks from #SESNY – aimClear Blog
- Next Generation Site Architecture – Search Engine Watch
- Next Gen Blueprint For Ultimate Site Architecture: Best Practices From #SESNY – aimClear Blog
- Reporting and Analyzing PPC Campaigns – Bing Ads Blog
- The New Inbox: How mobile and social have changed email marketing – #SESNY – Brafton
- Finding ‘huge’ content marketing opportunities in ‘big’ data – #SESNY – Brafton
- Screw Link Building, It’s Called Relationship Building! – Search Engine Watch
- Forget Link Building, Let’s Be Friends! Tips For Enhanced Relationships from #SESNY – aimClear Blog
- So You Got A Rank-Spank… Expert Improvements Tips & Recovery Strategies From #SESNY – aimClear Blog
- Why relationships matter more than links – #SESNY – Brafton
Day 3
- Leveraging insights from social listening for ROI – #SESNY – Brafton
- Creative Content Marketing at Scale: Lee Odden at #SESNY – TopRank Online Marketing Blog
- Recommendations For Using Paid Search Analytics and Multi-Touch Attribution Analysis at #SESNY – Bing Ads Blog
- Social Search Strategies That Scream! SRSLY Deep Brainchow from #SESNY – aimClear Blog
- #SESNY: Activating the Social Search Dynamic – ClickZ
- Social search & the future of SEO: Insights from Bing at #SESNY – Brafton
- 13 Essential SEO Power Tools – Search Engine Watch
- Where does creativity factor into B2B video marketing? Everywhere – #SESNY – Brafton
- What I Learned at The 2013 SES New York Conference – iStartandFinish