Demand Media has filed for an initial public offering (IPO) that will help it raise $125 million through the sale of company shares.
The IPO date has not been disclosed yet, the Wall Street Journal reported. “We aim to grow our online audience reach and build passionate, online user communities,” Demand said in the filing. “We intend to specifically target high-value vertical market segments, expand partnerships with brands and leading publishers and increase the scope of our relationships with our current Registrar customers.” In the Spring, Yahoo purchased DemandMedia’s competitor, Associated Content, for a reported $100 million.