It’s natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. In today’s Web analytics and ROI column, “Track Those Alternate Conversions,” Eric Enge explains that there are many other types of valuable conversions, and we’re shortchanging ourselves when we look at conversions in a narrow way.
SEW Experts: Track Those Alternate Conversions
More in Industry
View moreGoogle ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
SEO pricing: how much does SEO cost? (September 2026 Analysis)
How much does SEO cost? Compare SEO pricing, see what $500–$10,000 a month should buy, uncover hidden costs and calculate your break-even point.
The GEO conferences worth attending in 2026 and 2027
The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use generative engine optimization. Others…