Perhaps in an effort to become more transparent, or maybe just hoping more people start advertising, Google has published two new videos on Quality Scores.
As their Inside AdWords blog describes the first is an introductory video, “an overview of Quality Score and answers to some common questions about Ads Quality.” Great for people curious about how Quality Scores work and some idea of what elements impact them.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use generative engine optimization. Others…