Google is testing grouped sponsored ads at the bottom of AI Mode instead of separate boxes for each website, similar to a layout it tested and rolled out on the SERP in 2025.
Google is testing a new design for the sponsored ads at the bottom of AI Mode. Previously, AI Mode showed each sponsored website in its own separate box. In the new design, the ads appear grouped together.
Here is a screenshot of the new ad design.
Here is a screenshot of the old design.
Google tested a similar grouped layout on the regular SERP in 2025 and later rolled it out to everyone. Google may now want to bring the same approach to AI Mode, though that is only my guess.
Google Ads is showing a new “Limit audience reach” setting, replacing the previous Optimised Targeting switch with three options for controlling audience reach in campaigns.
Bing is showing third-party website ratings, including ratings sourced from Bizrate, within its sponsored search results.
Google is showing a mix of blue and black sitelinks in sponsored ads, following earlier tests with each color individually.
We use cookies to understand how our site is used and to improve it. Cookie policy
Start the conversation by posting the first comment