Bing shows website ratings from external review sites in ads

Bing is showing third-party website ratings, including ratings sourced from Bizrate, within its sponsored search results.

Google

Bing sponsored results are showing website ratings sourced from third-party sites. In the example I spotted, Bizrate was the source of the rating shown for the website in the ad.

Here is a screenshot of how it looks.

Bing shows website ratings from external review sites in ads

Showing a rating like this can be helpful for website owners. A positive rating can build trust and interest with users, and that may help turn them into customers.

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