Bing adds blue hyperlinks to organic result descriptions

Bing appears to be testing clickable blue hyperlinks within organic search descriptions, potentially giving websites another way to drive traffic to category pages.

Bing

Bing is testing clickable blue hyperlinks inside the descriptions of organic results. I spotted this on Wikipedia results. Normally, Bing shows the description as plain text, but in this test, parts of it appear as blue hyperlinks. This was new to me.

Here is a screenshot of how it looks.

blue hyperlinks to organic result descriptions

When I clicked one of the links, it took me to a category page for that keyword on the same website. I think this is a good thing for websites, since category pages can get promoted right inside the description. I couldn’t find this on any site other than Wikipedia.

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