Google Merchant Center account owners can now set up fast delivery options. Hana Kobzová was the first to spot this.
Shorter delivery times can encourage customers to buy and help lower cart abandonment. Products with fast delivery also get more visibility through the “Get it fast” filter in Google Search. For now, that filter is only available in the United States.
Here is a screenshot of this.
Retailers can set up Fast Delivery options for Australia, Canada, India, Japan, the UK, and the US. Depending on the country, delivery times range from one to four days. Eligible product listings can also show labels such as “Free-of-charge 3-day delivery” or “Get it by [Date].”
This gives merchants a clear way to highlight quick shipping, which is often a deciding factor for shoppers comparing similar products.
Start the conversation by posting the first comment