Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could make the ads feel more like clickable links.
Google is testing blue titles for the ads that appear at the bottom of AI Mode. Previously, these ad titles appeared in black, but Google has now switched them to blue. After seeing them in blue, I think they look good.
Here is a screenshot of this.
Here is a screenshot of the title appearing in black.
Personally, I think this is a good test. Blue is the color people associate with hyperlinks, so a blue ad title could catch the user’s attention and make the ad feel more clickable.
Google appears to be testing inconsistent formats for showing website names versus URLs in AI Mode ads, with both styles appearing side by side.
Google AI Mode is now showing three ads at the bottom of results instead of the usual two, potentially opening up more visibility for PPC advertisers.
Google is testing a new desktop-specific sitelink design for ads, placing sitelinks on the right and the description on the left within the same row.
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