Google tests showing website names or URLs in AI Mode ads

Google appears to be testing inconsistent formats for showing website names versus URLs in AI Mode ads, with both styles appearing side by side.

Google Ads

Google is testing different ways to display website identifiers within ads in AI Mode on mobile. Sometimes ads show the website name, and other times they show the website URL instead.

Here is a screenshot showing the URL format.

website name formats for ads in AI Mode

Here is a screenshot showing the website name format.

website name formats for ads in AI Mode

Here is a screenshot showing both formats mixed together within AI Mode.

website name formats for ads in AI Mode

It’s unclear which format is the newer test and which is the original, but this inconsistency is worth sharing since it’s a noticeable difference across ads.

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