When you’re competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. In today’s small business search engine marketing column, “The Geometry of SEM — What’s your Angle?,” Carrie Hill shows how an angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure.
SEW Experts: The Geometry of SEM — What’s your Angle?
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