Google AI Overview is now showing more external links within its content compared to before. Malte Landwehr posted about this on X, sharing a chart of the data. Looking at that data, it appears that after September 11, Google started making changes to AI Overview, increasing the number of external links shown within its content.
He wrote: “Google massively increased the number of external links within AI Overview answers.”
Here is the chart he shared.
Showing more external links within AI Overview isn’t necessarily a bad thing if anything, it could benefit websites by giving them more visibility directly within the AI-generated answer. Given how much Google continues to change across SERP, AI Mode, and AI Overview, this data is worth sharing with the digital marketing community to keep track of these ongoing shifts.
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