Google tests new design for last two sponsored results

Google is testing another new design for sponsored results. Now, Google is showing the last two sponsored websites in a row using a different design than the others. Sometimes Google displays four sponsored results in a row on mobile the first two with one design, and the last two with a different one.

I spotted this today, where the last two sponsored results shared a distinct design. We’ve seen this same design before in other Google tests.

This appears to be part of Google’s ongoing series of design tests for sponsored results, currently limited to just the last two sponsored listings shown.

Here is a screenshot of this.

Showing a different design for these last two results could help catch users’ attention, since a visual distinction may draw more focus compared to a uniform layout across all four listings.