Google is experimenting with a new Chrome for Android prompt that asks users to rate the browser on the Google Play Store. The company wants to improve Chrome’s Play Store rating and narrow the perception gap between its browser and competing browsers.
The “Android app rating prompt” can appear while users browse in Chrome and includes a direct link to the browser’s Play Store listing. The prompt cautions users before they leave a review: “Reviews are public and include your account and device info.” Google is testing the feature behind a flag in Chrome for Android.
Asking users to rate an app is common, but Google has a specific goal for this Chrome experiment. According to a Chrome Platform Status entry spotted by us, the company wants to improve Chrome’s “app rating” and address the difference in how users perceive Chrome compared with other Android browsers.
The prompt targets users who report being highly satisfied with Chrome and asks them to leave a rating on the Play Store. Google says the feature aims to improve the app’s store rating and bridge the perception gap with competitors.
Play Store ratings can influence how users compare apps before installing them. Chrome competes with several other browsers on Android, so its score can factor into those comparisons.
Google has not said when or whether the prompt will reach all Chrome for Android users.
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