U.S. Hires Lawyer for Possible Court Action Against Google-Yahoo Deal
The United States has hired a lawyer to consult in their investigation of the search advertising deal between Google and Yahoo. The DOJ informed the companies that they’ve tapped Sandy Litvack, former Disney vice chairman and former antitrust chief.
The news comes just a couple weeks after Google CEO Eric Schmidt said Google was moving forward with the deal in October.
Yesterday, we reported that the Association of National Advertisers wrote a letter to the DOJ expressing their opposition of the deal.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use generative engine optimization. Others…
