How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. In today’s By the Numbers column, “Uncovering Site Problems for Landing Page Optimization, Part 1,” Tim Ash shows you that the key is to accentuate the negative, focusing on problems and things that are askew.
SEW Experts: Uncovering Site Problems for Landing Page Optimization, Part 1
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