The Google Content Network has expanded its ad network to include new advertising partners. The new partners underwent a certification process to make sure ads comply with Google’s ad standards.
Here they are broken down by category:
Advertiser ad servers: DoubleClick (DFA), Mediaplex
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development.
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers.