Microsoft has acquired Seattle-based travel search site Farecast for an estimated $115 million, according to published reports. Both parties are remaining largely mum on the matter, which resolved April 9.
Farecast uses predictive technology to offer its users comprehensive results on hotels and airfare prices. It also uses historical data to let searchers know if they’re really getting a deal.
All 27 of Farecast’s employees will become Microsoft employees as a result of the acquisition.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use generative engine optimization. Others…
