Fitting Search Into Your Marketing Strategy
There are a few different ways to integrate search into your overall marketing strategy in order to maximize your returns across all channels. You can work with a traditional agency that has moved into search, work with a search agency that has expanded into traditional media, or work with a best-of-breed search marketing firm alongside other best-of-breed marketing partners.
The third option has the most potential upside, but also is the most challenging to manage. In this week’s SearchDay, “Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners,” iProspect’s John Tawadros shares six factors that should help you pull it all together.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.