Most companies know they need to do search engine optimization (SEO), so they assign the task to one of their employees who they think can “get it.” Unfortunately many of the employees do not how to execute properly, and end up frustrated. It is a lose-lose situation.
In today’s SearchDay, “Developing a Training Plan for In-House SEO,” Melanie Mitchell shares some insights into training she’s learned as VP of SEO/SEM at AOL.
Its updated spam guide asks platforms to separate sharing links from public search discovery.
Its latest figures separate suspect search results from the data that reached customer reports.
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.
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