No way I could pass on pointing to the Debby Richman blockbuster post. 
Wharton says: Online recommendation engines may chop off Long Tail of Search.
Prick up your ears, Chris Anderson
Wharton to Chris: “Long Tail? That dog don’t hunt.”
When the Wisdom of the Crowd wags the dog, Beware of Wharton’s Dogs.
Cry Havoc! And let slip the Dogs of Wharton.
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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