Since Chris Boggs has moved on from a big agency to a small one, he’s passing off his column to a former colleague. In today’s Outsourced column, “Got IT? Optimized Code + Crawlability ≠ SEO,” Avenue A | Razorfish VP of SEO William Flaiz debunks the common IT myth that SEO is all about making a site crawlable, and the thought of bringing an SEO partner into the mix is just a waste of time and money.
Got IT? Optimized Code + Crawlability ? SEO
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreGoogle wants travelers to book hotels without leaving Search
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
SEO pricing: how much does SEO cost? (September 2026 Analysis)
How much does SEO cost? Compare SEO pricing, see what $500–$10,000 a month should buy, uncover hidden costs and calculate your break-even point.