Sina, the Chinese portal, announced details of their partnership with Google to provide search and advertising for them, a VNUnet.com report stated.
“Under the deal Sina will carry Google’s Chinese search service and advertising, and the companies will share the revenue generated. Sina does not expect to see significant revenue from the partnership before the fourth quarter”, it was reported.
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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