Aaron Wall over at SEOBook wrote a great overview article the other day about how to see if a link passes “Reputation / Authority / Equity / Juice / etc…”
It really is a good read and very informative. It provides some “white hat” and some “black hat” methods.
How to use Google Trends for keyword research before you act on it
Google is testing clickable anchor text within AI Overview that redirects users to AI Mode instead of a webpage, another sign of Google pushing users toward its AI search experience.
Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising questions about visibility for other listed stores.