In today’s Search Ads column, “Zen and the Art of Paid Search Maintenance,” Tony Wright shows that discipline is the key to achieving paid search enlightenment – aka success. He provides tips for implementing some regular processes to ensure top performance from your paid search campaigns.
SEW Experts: Zen and the Art of Paid Search Maintenance
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreGoogle wants travelers to book hotels without leaving Search
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
SEO pricing: how much does SEO cost? (September 2026 Analysis)
How much does SEO cost? Compare SEO pricing, see what $500–$10,000 a month should buy, uncover hidden costs and calculate your break-even point.