Search Headlines & Links: June 21, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Google Getting Serious About Lobbying U.S. Government
    Google has stepped up its lobbying efforts in the last two years, moving from a single lobbyist in Washington to a staff of 12.
  • Microsoft Upgrading, Adding Negative Keywords to Category Level
    Microsoft adCenter will be improving the negative keyword tool to allow its use at the category level.
  • Google Expands Pay-per-Action Ads
    Advertisers choose how much they want to pay for a user to complete a pre-defined action like a purchase, newsletter sign-up, or other conversion.
  • Yahoo Moves to Short Descriptions
    Yahoo now requires advertisers to provide a short, 70-character description for all ads.
  • Askville Update
    The Amazon-owned Q&A service seems to be getting some traction in its first six months.
  • Murdoch Wants to Trade MySpace for Chunk of Yahoo
    Got to love the aggression of Rupert Murdoch. Buys MySpace and now wants to leverage it for a chunk of Yahoo.
  • SEW Experts: Does Your Site Deserve Link Love?
    Sage Lewis offers some examples of clever ways to go about getting links and making your ideas go viral.

Headlines & News from Elsewhere:

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