As expected, Google has added a paid links reporting form to its Webmaster Tools. Google has been warring against paid links that pass PageRank, such as those that don’t use the nofollow attribute or some form of redirect.
Last month, Google engineer Matt Cutts offered some guidelines for evaluating paid links to see if they fit with Google’s guidelines.
Google has not said exactly what it will do with the reports, other than saying, “We’ll review each report we get and use this feedback to improve our algorithms and improve our search results. in some cases we may also take individual action on sites.”
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)). We dive into what that really means.
One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google's developments. However, just doing that can be a full-time job. Luke Budka highlights four recent updates you may not be aware of.
Search Engine Optimization is an imperfect science, and the sheer amount of sometimes contradictory information available about Google updates and SEO best practices has led to a tendency for knee-jerk reactions and sweeping generalizations among the community. Here's why you don't need to panic.
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