Many times, a customer will visit your Web site and look for answers or a way to share their input. If none is found, they will look elsewhere. This is your window of opportunity to nurture positive comments, or nip negative ones in the bud.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.