There’s no such thing as the perfect SEO client, but everyone knows that some are more difficult than others. Shari Thurow describes three of the more challenging clients in her ClickZ column today: Web Developers and Other IT Staff, Journalists and PR Professionals, and Decision Makers.
What kinds of clients do you have the most trouble working with? What’s your best strategy for bringing them over to your side? Discuss it at the SEW Forums.
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals.
Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent.
SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3.