David Berkowitz over at MediaPost wrote an entertaining piece today about what would happen if inbound links were not part of a search engine’s algorithm.
Great insight into the influence of the remaining factors and could be used to understand those other factors even with the links in place. Well worth a read.
Google is testing clickable anchor text within AI Overview that redirects users to AI Mode instead of a webpage, another sign of Google pushing users toward its AI search experience.
Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising questions about visibility for other listed stores.
Two websites can recommend each other for good reasons. Here’s how to tell when a useful connection has become a link exchange you should avoid.