In her latest ClickZ column, “Short- vs. Long-Term SEO,” Shari Thurow proposes that most SEO firms can be divided into two camps — depending on whether they espouse short-term or long-term strategies. Short-term “algorithm chasers” are fighting a losing battle, she says, trying to get the best results at the moment and scrapping everything when an algorithm changes.
Instead of having a reactive strategy, SEO practitioners should instead take a proactive approach, by building a keyword-focused, search-friendly, user-friendly Web site. That strategy can also help increase conversions, attract links.
Sites which scrape and copy content from the others are often able to outrank the original source and damage their search rankings. In this post, I'll look at some examples of this issue and what can be done about it.
Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now.
How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers.
